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GenGold
Free with GenGold Membership
A+ BBB Rating
GenGold Ratings
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Protection
Overall Protection of your ID
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Price
How Well Are They Priced
Free -
Member Services
Customer Care & Support
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Recovery Package
ID Theft Coverage
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Additional Services
Credit Reports, Anti-Virus, and More
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Awards & Accolades
Achievements & Recognition
A+ BBB -
Customer Experience
What Real Customers Think
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Expert Review
What Our Experts Think
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This Review is maintained by ASR Staff
Review Last Updated :
GenGold Review
Generations Gold, Inc or GenGold is a company that provides discounts across a variety of platforms, from travel to movie tickets to health benefits. The identity theft services they offer includes fraud alerts, junk mail reduction, restoration services, lost document recovery and child protection. Their services have been around since 1992, and they take the time to scout the best deals so their members don’t have to.
What We Like 
GenGold has not only been around for a while, but they also have more than a million members. Their services are offered through more than 100,000 banks and other businesses. It’s not easy to organize and thrive on such a high level, which gives us hope that the identity theft services they do offer will be valuable to those who purchase them. It appears that the coverage can be purchased, in part, with different plans they offer based your area. We were not able to find standard pricing.
They offer anti-virus software under their Consumer Protection tab which shows their concern for the many hackers out there. Their specific details are unfortunately not listed on their website unless you are a member, but independent research has shown they put their effort into the restoration process.
While monitoring is extremely helpful and definitely recommended, it’s difficult for any company to keep pace with the seemingly infinite amount of criminals trying to reap the benefits of identity theft. They also protect family members for no additional fee. A restoration process that is responsive and immediate is a wonderful perk to have. They also offer basic credit and fraud monitoring, depending on whether or not you open a checking account with one of their partners — even if you’re not a member of GenGold itself.
What We Don’t Like 
In our opinion, you shouldn’t need to sign up as a member to see what they offer, and it’s difficult to find information about exactly how much it is to even join GenGold. You’d need to submit a form for more information which raises questions of transparency. Many of their features are simply resources to help you combat against identity fraud, rather than measures on their part to fight on your behalf before anything happens. Their insurance is limited (possibly as low as $5,000 total) if you do lose money during the recovery period as well. Also, with all the members out there, it’s hard to find reviews or real consumer opinions of how the services actually work.
The Bottom Line
If you’re not already a member, it’s worth it to see everything they do offer. This could wind up being a package deal that saves cash on all kinds of goods and services you already use. Those who don’t love the process of bargain hunting will be thrilled to have a skilled company do it for them, and you’ll also have someone to turn to if your identity is compromised. However, you should not expect an exclusive or particularly advanced system to protect you. Most of this is their attempt to do what you could just as easily do on your own in terms of replacing what’s lost and recuperating your good name. You need to decide if their assistance is worth it you, or if you need higher level services that do more intense monitoring.